Hello, how great to see you here! For this stage, I want to present my formal advice on fashion. The chosen theme was about style and practice in fashion design. Shall we?
In context: Each style is presented with historical information on the development of the cut, and important historical events, designers, or dresses are discussed.
Design considerations: Design considerations—such as silhouette, length, fabrics, fastenings, embellishments, necklines, sleeves, lining, details, and pattern making—are clearly explained, and simple, annotated artwork shows the construction of the dress.
Annotations point out technical details and illustrations showing the front and back of two extremes of the style.
Magnifications offer a close-up view of garment details; sketches show design alternatives inspired by dresses. Create an inspiration board to communicate your inspiration and vision.
The design process: The design process is centered on research, experimentation, and innovation, combined with analysis and development. Trial and error, and intuition are part of the equation. Taste, aesthetics, trends, and who is wearing the dress and why must also be negotiated. Understanding the client and the market is crucial to finding the right balance between creativity, usability, innovation, and commerciality. To create a collection, you need a solid foundation in design practices and an understanding of construction and manufacturing. You will also need to communicate effectively with the client who, in turn, buys the look. This originates from your inspiration—based on the theme, inspiration, and defined trend—and develops into a creative narrative that tells the story of your brand. Understanding what other designers have successfully done in the past and exploring a variety of possibilities is vital to driving your own design process.
Client profile: Have an idea of who you want to create your work for. Who is your client? What do they do and why do they need your piece? Browse the book to help identify what your client might want to wear and use this to generate or exchange ideas.
Muse: The chosen muse is the ideal person for whom you are creating your dress. She can be a famous personality or simply the ideal figure or style icon to wear your dress. This gives you a focus, and both you and your client will find inspiration in the muse.
Market research: Investigate what competitors in your market are doing so you don't replicate what already exists and can accurately predict what should be offered next. The book presents alternative dress styles from a wide range of designers, in various categories.
Inspiration: Gather inspiration from diverse sources as a starting point for design development. Use this book, along with the internet, magazines, books, exhibitions, and films, to collect relevant images that fit your theme, client, inspiration, and market. Your own photographs and sketches, fabric swatches, vintage clothing, found objects, and ephemera are also good bases for ideas. See the list of other sources of inspiration.
Fabric sourcing: Gather fabric samples that match your collection and best express your theme. In the early stages, these can be clippings for color reference. You can create small samples of seams or pockets with certain fabrics to fully understand performance qualities and create the desired look. Use the book to understand which fabric is most suitable for each silhouette.
Color stories: Decide which color palette matches your collection and the story and mood you want to create. You can consult a color forecasting company to help predict trends for the specific season. Colors can be developed through your research, by observing nature or vintage fabrics, for example. Use Pantone references to communicate and match your chosen colors. Take a look at this book to see how other designers use color to communicate ideas.
Mood boards: Create a mood board to set the scene for your ideas. Gather fabrics, magazine pages, photographs, postcards, etc.—anything that matches your theme and can motivate and inspire you to further develop the design. The mood board is a great way of communicating to ensure the entire design team is aligned.
Drawing: To generate and communicate ideas, drawing is an important part of the design process. From recording and generating original research and inspiration, through developing design ideas and creating sketches of silhouettes and garment details, the final illustrations can communicate and promote your collection to the client.
I HAVE LEFT HERE SOME IMPORTANT PARTS OF THE DESIGN PROCESS, I am making this my personal advice to every beginner designer and to everyone else who has a passion for fashion; this is what I call the editor's brief.
I HOPE YOU LIKED IT, COMMENT BELOW IF YOU DID!
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